Twitter’s Profile Changes Were a Surprise to Brands, Too

Facebook is updating its Pages Manager app to let businesses purchase Promoted Posts on the social network directly from their mobile device.

The new feature was one of the most common requests from business owners and will be introduced as part of an update to the app sometime Tuesday, according to a Facebook spokesperson.

Promoted Posts are a relatively new advertising offering from Facebook, which gives brands whose pages have more than 400 likes the option to pay to have certain posts displayed more prominently in users’ news feeds.

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